Data Integration

How data aggregation helps to understand customer’s perception

Data Aggregation is important for deriving granular insights about individual customers and for better understanding their perception and expectations regarding the product.
DataChannel Research
3 min to read

Regardless of the size and type, every business organization needs valuable data and insights to combat the day-to-day challenges of the competitive market. If a business wants to thrive in the market, then it must understand its target audience and customer preferences, and in this, big data plays a vital role. Big data aggregation tools assist different businesses to envision the needs of their customers. Integrating the right data and its proper analysis can aid an organization in achieving its present as well as future goals.

With the use of open-source data aggregation tools, every business can understand the preferences, trends, and patterns that are generated when people interact with each other and different systems. Businesses can use analytics to find out the most valuable customers and create products and services that will help them to gain a more significant market share.

Big data helps businesses in multiple ways, let us discuss some of them:

  • Ensure communication with customers: Big data integrate the physical and the digital markets, where a retailer can understand the preferences and desires of customers in a much better way by directly communicating with them through different social media channels.
  • Re-development of products: Big data provides you the information about whether your customers like your products & services or not so that you can make changes accordingly, or re-develop your products & services.
  • Perform risk analysis: You must consider social and economic factors as they have a significant impact on your accomplishments. Big data helps you to analyze newspaper reports, and social media feeds so that you can keep yourself updated with the new trends and developments in your respective domain.
  • Safety of data: With big data, you can map the entire data across the company and analyze the internal threats as well. This information will help you to keep sensitive data safe from all kinds of internal threat.

Ways to aggregate data:

The companies which are not able to recognize the same individual or customer across different online platforms lack effectiveness and personalization that further affects their ROI. To help companies to make the most out of their customers’ data, we are listing the best ways to aggregate data:

  • Identifying current data sources to bring them together: You can begin your data aggregation process by identifying points that are common in different data sets, You can observe how two sets of data match and then use a different data point to see how the other two data sets match. After matching all the data sets, integrate them to get a clear picture of your customer’s buying behavior, likes, and dislikes that will allow you to advertise your products more effectively.
  • Matching external sources with the internal ones: To get a vast understanding of your customer’s preferences, along with observing their behavior or actions on your site, also observe their behavior on the sites of your competitors.
  • Analyze your aggregated internal data: Manage and analyze your data precisely to derive the most value from it. By analyzing your internal data, you can get ideas for new products that will help you to gain an additional advantage over your competitors.
  • Set KPIs and reporting: Identify what is important for your business and how to measure it, then apply programs, data, and overall marketing and CRM initiatives. With effective measuring methods, you can easily determine which marketing efforts worth your investment.
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Data Aggregation in Data Mining

Data aggregation in data mining involves searching the relevant data and analyzing the hidden patterns in it according to the different perspectives so that the same can be converted into useful information. The collected information is stored in common areas such as data warehouses, for efficient analysis, data mining algorithms, and making decisions that will aid businesses to cut short their costs and boost revenue.

Importance of IoT Data aggregation

With IoT, businesses can simplify the sending and receiving of data between various systems, but the network lifetime is a crucial challenge in IoT that sometimes extend their lifetime. In this case, data aggregation plays an essential role by increasing the overall efficiency of such networks. The primary motive of data aggregation is to identify and carefully combine data packets for reducing traffic congestion, decreasing power consumption, and increasing network lifetime along with data warehousing & data integration.


Customer data helps businesses in understanding the needs of today’s audiences and provides insights that aid in developing products and services that perfectly stands on the requirements of customers. Data aggregation helps different businesses to understand customer’s perceptions. The business organizations can fulfil all its short and long term goals by having the right and crucial customer data at their end.

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