Sync data from Google BigQuery to Snapchat Ads Audiences

Sync your data from Google BigQuery to Snapchat Ads Audiences with DataChannel in minutes without writing any code or scripts. Select and map the fields you want to load and retain complete control over the data you are moving.

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Snapchat Ads Audiences

About Snapchat Ads Audiences

Snapchat Ads are designed to help you get the results that are important to you. We'll guide you, but you always remain in control of how much you spend.

Learn more about Snapchat Ads Audiences.

See where you can sync data to in Snapchat Ads Audiences

Create and Update Audience Segment

This sync can be used to upload audience data from a user specified data warehouse to the Snapchat platform.

Learn more about what data can be integrated into your data warehouse using DataChannel in the documentation here.

Steps to sync data to Snapchat Ads Audiences from Google BigQuery using DataChannel

1. Setup a Data Warehouse - Go to Data Warehouses Tab and add a BigQuery Warehouse. 

*To understand how to add a BigQuery Data Warehouse check out this video.

2. Setup a Data Model - Navigate to Data Models tab and click on Create New. Name your Data Model and select your data warehouse from the drop down. Write a SQL query to fetch data from your warehouse. 

(Eg. Select * from Schema_Name.Table_Name)

*A simple “select” statement will work, although you can write complex SQL queries in the data model field itself or use our no-code segment builder to filter your data without writing complex SQL Queries.

3. Configure your Data Destination - Navigate to Destinations tab and select Snapchat Ads.

  • Add Your Credentials using the “+” Button. You will easily be able to sign up using OAuth.
  • Click on “+Data Sync ” to start adding Data Syncs to your account. 

Why choose DataChannel to sync data from Google BigQuery to Snapchat Ads Audiences

Granular control over pipeline configuration
Advanced scheduling options
Automated handling of source schema changes
Secure credential management with OAuth2
Activity & change history tracking
Real time alerts & failure notifications
Preview data without ever leaving the platform
Extensive documentation & on-screen help
Extensive Logs & complete visibility of pipeline health

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