Amazon Advertising Reports: A Guide

In the last ten years, the global digital advertising market has grown significantly, reaching over $710 billion in ad revenue. Today, promoting on Amazon costs 44% less than on Facebook or Google. It is quite literally the most valuable public corporation in the world, so Amazon is a lucrative choice for advertisers. Additionally, the world's largest eCommerce company is in charge of 40% of all online sales. Unlike its rivals (Google, Facebook, etc.), Amazon has created a cookie-free world for its consumers and only uses first-party customer data to promote engagement and conversions.

While investing in Amazon Ads to fulfill your advertising goals what is also important is to analyze those ads. To find out and establish clearly if your advertisements are meeting all your expectations and driving conversions without being too heavy on your pocket.

Enter: Amazon Advertising Reports

In this guide, we will show you everything you need to know about Amazon Advertising Reports. By the end, you’ll learn how to measure, analyze, and optimize your campaigns for better results.

Amazon Advertising Reports

Amazon Advertising Reports are powerful tools that provide detailed insights into your ad campaigns’ performance. These reports reveal key data such as impressions, clicks, conversions, and sales, helping you track how your ads are performing.

Beyond basic metrics, Amazon Advertising Reports offer advanced insights like customer behavior, new-to-brand purchases, and subscription trends. With this data, you can assess the effectiveness of your campaigns and make informed decisions to maximize your return on investment.

Types of Amazon Sponsored Ads 

Sponsored Product Ads

These ads are text-based showcase your product details and price, and are displayed in search results and on product detail pages. These ads generally include details about your goods, including the title, description, and photographs that will appear in the advertisement.

Sponsored Brand Ads

You can advertise several products from your brand to Amazon customers with Sponsored Brands ads, a form of online advertising. These advertisements, which are display adverts that include your brand's name, logo, and up to three products from your line, are displayed above the search results.

Sponsored Display Ads

With the help of sponsored display ads, you may advertise on Amazon and reach customers on other websites and apps in addition to Amazon. To help you reach your target audience with interesting and interactive information, these ads are display adverts that can include photos, text, and even video content.

Sponsored Television (TV) Ads

Sponsored TV is a self-service advertising solution designed for businesses of any size to reach and inspire audiences on the largest screen in the home, powered by Amazon's first-party shopping and streaming signals to help your business connect with the right viewers at the right time.

Types of Amazon Advertising Reports 

Amazon Advertising offers a range of reports that provide different insights into the performance of your ads. These reports help you track various metrics, analyze customer behavior, and optimize your advertising strategies.

Below are the different types of Amazon Advertising reports for each campaign category and the ones you can access easily using DataChannel. The key reports available under different ad categories are:

Reports Availability for Different Ad Products

The reports mentioned above in the table are available across ad products and you can choose to run individual reports for individual ad types of your choice (that you are using for your business).

Leveraging Amazon Ads & Reports Together

Using a combination of different ad products and reports can do wonders for your brand value and customer engagement. 

1. Can be used for targeting customers at different stages of the marketing funnel.
2. Can be used for up/cross-selling products and building good brand recall value.
3. The performance of your ad campaigns can be measured across multiple metrics such as: Click through rate {CTR= (No. of Clicks+No. of Impressions)*100}, Advertising Cost of Sales {ACoS= (Ad Spend+ Ad Revenue)*100}, Revenue on Ad Spend {RoAS= (Ad Revenue+Ad Spend)}, Conversion Rate {(No. of Orders+No. of Clicks)*100}.
4. Can be used to gain a strong foothold in the competitive landscape for newer brands. By adjusting the ACoS, advertisers can get a better return, for example, for a new product, the ACoS should be higher than for a fairly matured product.
5. Can be used for building a strong brand presence and awareness among customers.

Harness the Power of Amazon Advertising Reports

Mastering Amazon Advertising Reports is important for any seller who wants to improve their advertising performance. By looking into these reports, you can make informed decisions that help optimize your campaigns, ultimately leading to higher returns and better targeting.

If you’ve absorbed the key insights from this guide, you should be well on your way to using data effectively. As you continue to refine your strategies and monitor your ad performance, your ability to make data-driven decisions will give you a significant edge over the competition.

Do you need help analyzing your advertising reports or optimizing your Amazon advertising campaigns? Reach out out to us and let’s get started on this journey together.