Data Analytics

Elevate Your Audience Growth on Instagram with DataChannel

Harnessing the synergy between Instagram and DataChannel empowers businesses to extract insights and data for analysis, reporting, and informed decision-making
Arti Gupta
4 min to read

Instagram stands as a powerhouse among social media platforms, celebrated for its capacity to facilitate creative self-expression and storytelling. Users flock to this platform to share a diverse array of media, including photos, videos, and reels, forging connections, following their favorite artists, and exploring content through hashtags. However, with the constant deluge of content, understanding how your followers and viewers engage with your content becomes paramount. 

Enter Instagram Graph API and DataChannel.

What is Instagram Graph API?

The Instagram Graph API allows Instagram Businesses and Creators to manage their presence on Instagram. The Instagram Graph API empowers Instagram Businesses and Creators to take command of their Instagram presence. It offers a suite of capabilities: retrieving and publishing media, managing and responding to comments, tracking mentions, discovering hashtagged content, and obtaining essential metrics like follower count and published media. This API caters to those who seek deep insights and control over their social media analytics.

Note: If you are building an app for consumers or you only need to get an app user's basic profile information, photos, and videos, consider the Instagram Basic Display API instead.

Benefit of Instagram API

1. Content Management: With the API, you can schedule posts in advance. This means you can plan your content calendar, ensuring that your audience gets to see your posts even when you're not online. The API thus, helps you stick to your posting plan, increasing your visibility and engagement.

2. Community Building: Automate comment filtering and moderation to maintain a secure environment for your followers. Tracking engagement metrics through the API provides invaluable insights into your audience's preferences, enabling a tailored content strategy that fosters community engagement.

3. Cross-Platform Promotion: The API facilitates integration with various social media management tools, email marketing platforms, and customer relationship management (CRM) systems. This enables you to streamline your marketing efforts across multiple channels. For instance, you can automatically share Instagram posts on Facebook or Twitter (Zapier), expanding your reach beyond Instagram's user base.

4. Ad Campaign Optimization: Access detailed insights into ad performance, including impressions, click-through rates, and conversion metrics. Leverage API-driven analytics to refine your ad campaigns through A/B testing, targeting enhancements, and optimized ad formatting for maximum ROI.

Why Integrate Instagram API with DataChannel?

Harnessing the synergy between Instagram and DataChannel offers numerous advantages, empowering businesses to extract valuable insights and data for analysis, reporting, and informed decision-making, such as:

  • Data Collection: DataChannel can help automate the process of collecting and storing Instagram data, ensuring that it's readily available for analysis and reporting. A retail Instagram business can extract data about their product mentions/ comments, how their customers review their products (user-generated content), and in-depth insights into their Instagram stories & highlights. Stories insights are only available for 24 hours (you might need that data beyond 24 hours). By scheduling your pipeline (Story Metrics) using DataChannel, you get to move your data directly into the data warehouse where you can access it any time by-passing the inherent API limitation for long-term insights.
  • Up-to date Insights: DataChannel enables you to access up-to-the-minute data, allowing you to make timely adjustments to their campaigns for better results. Instagram doesn’t return data around certain metrics if the account has less than 100 followers. Moreover, Insights data for the online followers metric is only available for the last 30 days. Using our set of pipelines (Daily User Interaction Metrics: by media type, follow type, contact button type, Audience demographic reports, Album Mterics, Reels Metrics, Photo & Video Metrics, etc) you get up to date insights into every business you have on Instagram within a few clicks.        
  • Cross-Platform Analytics: If you operate your business on both Instagram and Facebook, then you’ll also need your Facebook Pages data to get a more holistic view of your reach within your target audience segments. You’d need a tool that enables you to get your Facebook Pages data as that is not possible with Instagram Graph API alone, cut to DataChannel, with our Facebook Pages Integration you can get weekly, monthly, and lifetime insights about your business posts & media, and build a more targeted approach for reaching out to your audiences using cross-channel analytics.
  • Trend Analysis: It is critical to understand current trends before launching a new marketing campaign. For example, if you are looking to expand into a new territory, you will want to know what the people in that area are talking about in their spare time. It is possible to retrieve the most popular content from a given region, age group, gender, and other criteria using the Graph API in conjunction with DataChannel automatically. It enables you to identify trends and develop campaigns around them in order to increase engagement with your brand.
  • Re-engage with your customers: For users who show interest in your products or your ads, you can retarget them better with a more refined approach either by giving them limited time offers or discounts on products of their choice. Alternatively, you can target them outside Instagram on other platforms such as Tiktok, Facebook, or via CRM tools such as HubSpot for sophisticated email campaigns by focusing on more important tasks such as detailed audience segmentation and not on manual data extraction with DataChannel.
  • Content Planning: We can also  help you in structuring and categorizing Instagram data, assisting content creators in generating relevant and engaging content. With DataChannel & Graph API you get to gather data on popular topics and metadata around your competitors so that you can better organize your data for content planning.

Grow your audience better with DataChannel

Integrating Instagram API with ELT tools like DataChannel streamlines data extraction, transformation, and loading processes. This empowers Instagram professionals with enhanced decision-making capabilities and refined content planning. If you're ready to supercharge your Instagram marketing efforts with data-driven decisions, kickstart your journey with DataChannel today.

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