Data Activation

Webhooks X DataChannel for Smooth Information Exchange and Delivery

Webhooks provide a powerful mechanism for real-time communication between applications
Arti Gupta
4 min to read

Before Webhooks, applications usually used to communicate with each other via Polling. Polling is like knocking on your friend's door and asking if they have any sugar (aka information), but you have to go and ask for it every time you want it. This consumes time & resources and is annoying. While Webhooks is like someone offering a bag of sugar to you whenever they buy some. You don't have to ask for it every time they just automatically give you some whenever they have it available. Much Nicer.

How Webhooks enable real-time information exchange?

Webhooks are automated messages sent from apps whenever a triggering event takes place . In other words, Webhooks are like notifications that are sent to a unique URL every time. Webhooks are almost always easier than polling in terms of automation and steps required to follow.

Webhooks typically consist of three parts: the event, the payload, and the endpoint. The event is the specific action or change that triggers the webhook, such as a new user signing up for a service or a customer making a purchase. The payload is the data sent with the webhook, which can include information about the event or any other relevant data. The endpoint is the application URL that will receive the webhook and process the data.

Webhooks vs API- Key Differences

The table shows the Key Differences between Webhooks and API

Why Activate data using Webhooks and DataChannel?

Our Webhooks Reverse ETL connector lets you stream data from a warehouse of your choice to any platform that supports webhooks writeback. This automated solution provides near real-time access to your data, enabling you to react promptly and make timely adjustments. Setting up data syncs for the Webhooks Reverse Connector is a straightforward process involving just a few steps. Once configured, your syncs can be easily scheduled to deliver relevant data to the designated endpoint at regular intervals.

In addition to the above mentioned benefits, our Webhooks Reverse Connector also supports the following use cases

  • Send Event data seamlessly: Eliminate the hassle of manual data transfer with DataChannel's Webhook destination. This feature effortlessly streams event data to your specified webhook endpoint whenever a row is created, updated, or deleted. Since the webhooks destination directly connects your data warehouse to your custom destination, you can tailor trigger events for any data model associated with the warehouse of your choice.
  • Custom Field Selection: Gain granular control over your customer data with DataChannel's custom field selection feature for any/ every data model that your data warehouse supports. You can select specific fields, such as row ID, timestamp created, email address, phone number, location, and timezone, to be included in the data streaming process. This personalized approach enables you to focus on the customer details that matter most, facilitating tasks like identifying customers from specific demographics who interacted with your ads or websites, removing unsubscribed customers, or analyzing customer activity during peak seasons.
  • Build end-to-end Workflows: Unleash the potential of end-to-end workflows with DataChannel and our Webhooks destination. Seamlessly retrieve data using relevant data models, ranging from shipment/order/payment details to ad details, and have it delivered directly to Slack, email, or any destination that supports Webhooks writeback. This empowers you to maintain complete control over your data, meticulously refining it from its source to your data warehouse and ensuring automated updates reach your custom webhook destination.
  • HTTPS Requests Supported: Deploy and implement your custom third-party webhook destination by triggering following requests to any endpoint.

            PUT- This operation changes a record's information in the Target destination. 

            POST- This operation creates a new record in the Target destination. 

  • Real-time Monitoring:  DataChannel takes care of your error handling part when it comes to failing syncs. Though we try to eliminate any or all errors our users might face when executing their data syncs, thus, setting up alerts for sync errors is always recommended. 

Common Use Cases:

  1. Payment Notifications: E-commerce platforms use webhooks to notify merchants about successful or failed payment transactions in real time.
  2. User Authentication: Authentication systems can use webhooks to alert connected services when a user's credentials are updated, ensuring a synchronized login experience.
  3. Social Media Integrations: Applications often use webhooks to integrate with social media platforms, receiving updates about new posts, comments, or likes.
  4. Issue Tracking: Software development teams can use webhooks to receive immediate notifications about new issues, code changes, or project updates from platforms like GitHub or Jira.
  5. IoT Communication: Internet of Things (IoT) devices use webhooks to transmit data to servers or applications when certain conditions or events occur.

Webhooks and DataChannel for automation and updates

Webhooks and DataChannel enable you to move your data directly from the data warehouse to a custom destination that supports webhooks callbacks, and it is highly recommended for smooth automation and updates.

If you also want to build end-to-end workflows, and start using our webhooks destination for your benefit, feel free to set up a quick call with us.

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